The offline shopping experience has been about getting hesitation to buy addressed, doubts solved instantly, by someone who understands the products best. A good seller has always been someone who understands their shopper, correctly identifies what they want and solves for it. This principle has been MIA from the online shopping experience.
D2C shops have not changed in 15 years.
Unfortunately, online-first brands do not take the approach of a “shop” with their online stores. The approach treats the online storefront more like a menu, a catalog. This dilutes the purpose of a shop – to move the shopper from knowing about your brand, to generating enough interest to consider & execute a purchase. This cycle is crucial and cannot be bypassed.
Shopper behaviour is not changing; it has already changed.
This is the age of low attention spans, where shoppers want instant answers. This is also the most opportune time to imbibe the principles of offline shopping into digital-first shopping. Shoppers need to be supported throughout their buying journey, with instant information, instant clarifications, and very timely targeting to ensure they progress through the buying journey.
Curious how you can gear up to provide modern-day online shopping experience?
Schedule a demo with our team. We can audit your site and provide you quick, practical insights to leverage AI to improve your shoppers’ experience.
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